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About Our Duvets

Companies selling duvets don’t usually produce their own. We broke the mould – for our own range, we visited factories around the world, until finally we found one that would produce duvets and pillows to our exacting specification. Because we keep our overheads low, we can maintain the low prices, passing on the savings.

When we began the manufacture of our own duvets we had some key instructions for the guys that were doing all of the work. We insisted that they thread count on all of our manufactured duvets was at least 300.

What is thread count?

 Thread count refers to the number of threads, both vertical and horizontal, in a one-inch square of fabric. Thread count is affected by a number of factors, including ply and thickness of the threads used. The ply of the fabric refers to how many threads are wrapped together into a single thread. Single-ply fabrics use threads on their own, while two-ply fabrics twist two pieces together into a stronger thread, as well as doubling the thread count of the fabric.

Using finer threads also allows for more thread to fit in a square inch. Finer thread often results in smoother, softer fabrics, part of the reason high thread count fabrics are considered more desirable than fabrics with a low thread count. Finer thread also results in a more fragile fabric, however, which may not always be ideal. Two-ply fabrics help solve this problem somewhat by strengthening the threads and creating a more durable, though heavier, fabric.

The general wisdom is that a thread count of higher than 100 is desirable - these fabrics are known as Percale - with somewhere above 180 being ideal. While fabrics are available with thread counts up to 1000, anything in excess of 300 is considered by most to be simply extraneous.


We insisted that all of our duvets were safe to use for the whole family, even those with allergies like asthma and hayfever

Hypo Allergenic

Because our Hungarian and Goose down duvets and pillows are sterilised twice in the manufacturing process, they are classed as "hypo-allergenic", making them suitable for the whole family.


We also insisted that our duvets must include the features of all other quality duvets.

The Extras

Double needle stitching edge with self piping - you wont see our duvets falling apart like others do!

Cassette construction - which means that the casing is divided up into pockets into which the filling is placed. This ensures the filling does not move around ensuring an even spread of insulation and no cold patche